Sponsorship

News

Sportfive, Hertha BSC relaunch partnership with extension

Sportfive, the international sports marketing firm, has extended its long-running marketing agreement with German soccer’s Hertha BSC.The agency, which has…

Susan Lingeswaran

Betting

FanDuel makes MMA entry with PFL deal

News

Airbnb checks in with FIFA for three-tournament deal

Financial

European soccer revenues rise to €38bn in 2023-24

Betting

NFL renews, expands Genius Sports partnership through 2029

News

Riot Games taps TEAM’s T/Squared for EMEA partnership growth

Sponsorship

Fanatics and Inter strike ‘ambitious’ 10-year tie-up

News

Renault agrees early Roland Garros extension through 2031

Sponsorship

Sevilla and Adidas pen 10-year kit deal, Betis partner with Prima Seguros

Sponsorship

Liverpool bring in Baycrew’s as retail partner in Japan

Sponsorship

Concacaf nets Yerba Madre as Gold Cup sponsor

Susan Lingeswaran

Sponsorship

Dortmund extend Coca-Cola partnership until 2028

Susan Lingeswaran

News

Champion furthers athleisure industry investment with NFL licensing deal

Sponsorship

Pirelli in as Milan-Cortina sponsor

Euan Cunningham

News

Grundfos and EHF extend Euros sponsorship deal through 2030 editions

Euan Cunningham

News

Stadium naming rights a top priority in Werder Bremen, Infront extension

Susan Lingeswaran

News

Saudi Arabia strengthens FIFA ties with PIF partnership

News

Hollywood owners and first title sponsor for Australian SailGP team

Euan Cunningham

News

New Era cap fits nicely with MLS

Euan Cunningham

News

Volkswagen returns to partner 2025 UEFA Women’s Euro

Sponsorship

Qatar Airways adds FIFA CWC to soccer sponsorship stable

Euan Cunningham

News

Midea expands AFC sponsorship to include national team competitions

Susan Lingeswaran

Sponsorship

Tommy Hilfiger becomes first Cadillac F1 sponsor

Euan Cunningham

News

LIV Golf teams up with Salesforce; LPGA and Sage partner

Sponsorship

NZR brings in Gallagher as shorts sponsor to replace Ineos

Sponsorship

Mercury13 appoints Wasserman’s The Collective to lead commercial sales

Euan Cunningham

News

Emirates expands in rugby with multi-year EPCR deal

News

Honda becomes a founding partner of LA28, adds Team USA deal

Euan Cunningham

Sponsorship

Honda becomes a founding partner of LA28, adds Team USA deal

Euan Cunningham

News

John Deere extends PGA Tour title sponsorship to 2030

News

Motorola Solutions in as security partner of Ryder Cup

News

Corpay continues soccer partnership drive with Real Madrid deal

News

Abu Dhabi Sports Council extends UAE Tour cycling commitment

Media

Cycle Exchange in as Tour of Britain sponsor, BBC to show women’s race

Sponsorship

LA Dodgers expand ties with Kose, partner with Toei Animation

News

Lenovo expands FIFA relationship with CWC deal

News

Corpay adds MLS to growing sports portfolio

News

FIFA adds Valvoline as regional World Cup sponsor

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