Sponsorship

News

Liverpool bring in Baycrew’s as retail partner in Japan

Liverpool, the English Premier League soccer champions, have today announced a new long-term retail partnership with Baycrew's, the Japanese fashion…

News

Concacaf nets Yerba Madre as Gold Cup sponsor

Sponsorship

Dortmund extend Coca-Cola partnership until 2028

News

Champion furthers athleisure industry investment with NFL licensing deal

Sponsorship

Pirelli in as Milan-Cortina sponsor

News

Grundfos and EHF extend Euros sponsorship deal through 2030 editions

News

Stadium naming rights a top priority in Werder Bremen, Infront extension

News

Saudi Arabia strengthens FIFA ties with PIF partnership

News

Hollywood owners and first title sponsor for Australian SailGP team

Euan Cunningham

News

New Era cap fits nicely with MLS

Euan Cunningham

News

Volkswagen returns to partner 2025 UEFA Women’s Euro

Sponsorship

Qatar Airways adds FIFA CWC to soccer sponsorship stable

Euan Cunningham

News

Midea expands AFC sponsorship to include national team competitions

Susan Lingeswaran

Sponsorship

Tommy Hilfiger becomes first Cadillac F1 sponsor

Euan Cunningham

News

LIV Golf teams up with Salesforce; LPGA and Sage partner

Sponsorship

NZR brings in Gallagher as shorts sponsor to replace Ineos

Sponsorship

Mercury13 appoints Wasserman’s The Collective to lead commercial sales

Euan Cunningham

News

Emirates expands in rugby with multi-year EPCR deal

News

Honda becomes a founding partner of LA28, adds Team USA deal

Euan Cunningham

Sponsorship

Honda becomes a founding partner of LA28, adds Team USA deal

Euan Cunningham

News

John Deere extends PGA Tour title sponsorship to 2030

News

Motorola Solutions in as security partner of Ryder Cup

News

Corpay continues soccer partnership drive with Real Madrid deal

News

Abu Dhabi Sports Council extends UAE Tour cycling commitment

Media

Cycle Exchange in as Tour of Britain sponsor, BBC to show women’s race

Sponsorship

LA Dodgers expand ties with Kose, partner with Toei Animation

News

Lenovo expands FIFA relationship with CWC deal

News

Corpay adds MLS to growing sports portfolio

News

FIFA adds Valvoline as regional World Cup sponsor

News

Panini collects license for first ever EFL trading cards

News

Snowflake to provide cloud data platform to LA28, Team USA

Sponsorship

FFF nets Credit Agricole as first title sponsor for Coupe de France

Susan Lingeswaran

Media

Four-way collaboration in place to hunt for new Dutch tennis sponsor

Euan Cunningham

Sponsorship

Kings League expands to MENA with SURJ partnership

Media

Relevent Football Partners arm created for UEFA rights, top execs hired

Euan Cunningham

Media

Cricket Australia connects with Aussie Broadband in new commercial deal

Euan Cunningham

News

FIFA continues CWC sponsorship push with Taittinger expansion

Sponsorship

Dortmund land Vodafone shirt sponsorship in five-year deal

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